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Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

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Up and Under BLOG

Up Hill Down Dale - Beacons Ultra

Up and Under will be helping support at the Up Hill Down Dale Beacons Ultra November 2019 so we thought that we'd put a recommended kit list together from our range with a little help from event sponsors Ultimate Direction and Injinji.
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Shell Yeah! Patagonia Makes Recycled Shell Jackets!

With such unpredictable, wet and windy weather, waterproof jackets are a must in this country. We all have oneā€¦ and maybe some of you even have two. But do you know what it's made of?
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Environmental Responsibility

As an outdoor retailer we're aware that our business relies on the manufacturing, transportation and consumption of gear and related products. In an attempt to reduce our environmental impact, we're making a concious effort to implement sustainable change throughout the business. See what our store is doing and what some of the brands we carry are doing to make a difference.
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