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Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

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Up and Under BLOG

SALE - Outdoor Research Sale

We have a number of special offers from Outdoor Research that aren't from our normal range so there is something new to get your teeth into during the bleak mid winter. It includes gloves (some heated), hats, dry bags, down jackets, waterproofs, windproofs, softshells and baselayers.
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Rab Retailer Support Program

Rab are helping support their independent retailer partners by providing customers who buy direct from Rab's website with a 5% discount off RRP and in turn they will give 25% of your order value back to your local outdoor shop just by using the code UP 01.
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Rob Smith - Offa's Dyke In One Sitting - A new unsupported FKT

I set out from the official start (or end) of the Offa’s Dyke National Trail in Prestatyn with the intention of running (jogging, hiking and a lot of hobbling) – the 177 miles to the other end of the trail at Sedbury Cliffs, just outside Chepstow. I did finally get there, just over 3 days later, setting what is, for now, a fastest known time for a self-supported completion of the trail.
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