Ultimate_Direction Logo

Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

Ultimate-Direction Products

No Products are currently available.

Get involved on social media

Up and Under BLOG

Gower New Developments

We have available both instore and online copies of Gower New Developments 2018, 2019 and 2020 supplements produced since the South Wales Sports Climbs Rockfax Guidebook. With over 180 routes between them, predominantly in the lower and mid grades and mainly non-tidal.
More on Gower New Developments »

Covid-19 Open for online and mail order 7 days a week

We continue to serve though in a reduced capacity! The store will be manned between 10am to 4:30pm each day for mail and online order processing and to continue providing equipment and advice to emergency services and rescue teams. The general public can still benefit from our expertise by phone or e-mailing us to discuss product for delivery. Our website ordering is still fully operational.
More on Covid-19 Open for online and mail order 7 days a week »

New special offers added to the outdoor clothing sale rails

Exciting new reductions include insulation in our Patagonia sale, base layer and shell from the Mammut Eiger Extreme range, plus selected items from Marmot, Montane, Mammut and Odlo.
More on New special offers added to the outdoor clothing sale rails »

Please wait!