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Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

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Up and Under BLOG

VJ XTRM Review

For Valentines Day - A new love affair with my VJ XTRM’s, and wondering how to tell my La Sportiva’s they are not the love of my life anymore by Mark Aston regular customer and organizer of the Radyr and Morganstown Trail Races.
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George's shocking visit to the Inaccessible Pinnacle - Skye Winter Festival 2020 Report

George puts himself and his kit to the test at the Isle of Skye Winter Festival 2020 and gets a shock on the way.
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Run Walk Crawl Brecon to Cardiff Winter Ultra 2020

Up and Under will be helping support at the Run Walk Crawl Brecon to Cardiff Winter Ultra 2020 so we thought that we'd put a recommended kit list together from our range with a little help from event sponsors Ultimate Direction and Injinji.
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