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Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

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ultimate direction Products

£160.20 (inc Vat)
You save 11%
Outdoor Running Running-Clothing Running-Waterproofs Ultra Jacket Ultimate Direction
Ultra Jacket

Lightweight waterproof jacket (167g) that is designed for runners, mountain marathons and ultra's.

£160.20 (inc Vat)
You save 11%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Jacket Ultimate Direction
Women's Ultra Jacket

Women's ightweight waterproof jacket (153g) that is designed for female runners, mountain marathons and ultra's.

£142.40 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Adventure Vesta 5.0 Ultimate Direction
Adventure Vesta 5.0

Women's specific 16.5l running vest for the serious long distance runner. Lightweight and super adjustable.

£142.40 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Adventure Vest 5.0 Ultimate Direction
Adventure Vest 5.0

269g and 17 litres, the Adventure Vest 5.0 has space for the big runs and 100 mile races and stays comfortable throughout.

£142.40 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks Fastpack 35 Ultimate Direction
Fastpack 35

Special Offer £127.50 (inc Vat)
You save 25%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Jacket V2 Ultimate Direction
Women's Ultra Jacket V2

The best designed female runners waterproof jacket on the market and features huge 30/30 HH and MVTR figures. With a proper bad conditions hood, this is our favourite women's running waterproof.

Special Offer £127.50 (inc Vat)
You save 25%
Outdoor Running Running-Clothing Running-Waterproofs Ultra Jacket V2 Ultimate Direction
Ultra Jacket V2

The best designed runners waterproof jacket on the market and features huge 30/30 HH and MVTR figures. With a proper bad conditions hood, this is our favourite non-membraned running waterproof.

£124.60 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Mountain Vesta 5.0 Ultimate Direction
Mountain Vesta 5.0

£124.60 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Mountain Vest 5.0 Ultimate Direction
Mountain Vest 5.0

£124.60 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks Fastpack 25 Ultimate Direction
Fastpack 25

£115.70 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks FastpackHer 20 Ultimate Direction
FastpackHer 20

20L Womens specific running vest full of features for ultramarathon or fastpacking races

Special Offer £113.40 (inc Vat)
You save 24%
Outdoor Running Hydration-Vests PB Adventure Vest 3.0 Ultimate Direction
PB Adventure Vest 3.0

A high capacity running vest that provides 16 litres of storage.

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Up and Under BLOG

SALE - Outdoor Research Sale

We have a number of special offers from Outdoor Research that aren't from our normal range so there is something new to get your teeth into during the bleak mid winter. It includes gloves (some heated), hats, dry bags, down jackets, waterproofs, windproofs, softshells and baselayers.
More on SALE - Outdoor Research Sale »

Rab Retailer Support Program

Rab are helping support their independent retailer partners by providing customers who buy direct from Rab's website with a 5% discount off RRP and in turn they will give 25% of your order value back to your local outdoor shop just by using the code UP 01.
More on Rab Retailer Support Program »

Rob Smith - Offa's Dyke In One Sitting - A new unsupported FKT

I set out from the official start (or end) of the Offa’s Dyke National Trail in Prestatyn with the intention of running (jogging, hiking and a lot of hobbling) – the 177 miles to the other end of the trail at Sedbury Cliffs, just outside Chepstow. I did finally get there, just over 3 days later, setting what is, for now, a fastest known time for a self-supported completion of the trail.
More on Rob Smith - Offa's Dyke In One Sitting - A new unsupported FKT »

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