ultimate-direction Logo

Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

Sort by

ultimate direction Products

£144.88 (inc Vat)
You save 12%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Jacket V2 Ultimate Direction
Women's Ultra Jacket V2

£144.88 (inc Vat)
You save 12%
Outdoor Running Running-Clothing Running-Waterproofs Ultra Jacket V2 Ultimate Direction
Ultra Jacket V2

£140.48 (inc Vat)
You save 12%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 45 Ultimate Direction
Fastpack 45

£127.31 (inc Vat)
You save 12%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 35 Ultimate Direction
Fastpack 35

£122.92 (inc Vat)
You save 12%
Outdoor Running Hydration-Vests AK Mountain Vest 3.0 Ultimate Direction
AK Mountain Vest 3.0

Hydration vest, running vest or ultra vest that has enough capacity for those runners that like a bit of extra adventure on their routes.

£118.54 (inc Vat)
You save 12%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 25 Ultimate Direction
Fastpack 25

Ideal for any adventure- running, hiking, biking, skiing, even commuting.

Special Offer £113.40 (inc Vat)
You save 24%
Outdoor Running Hydration-Vests PB Adventure Vest 3.0 Ultimate Direction
PB Adventure Vest 3.0

A high capacity running vest that provides 16 litres of storage.

Special Offer £104.99 (inc Vat)
You save 25%
Outdoor Running Running-Clothing Running-Waterproofs Ultra Jacket Ultimate Direction
Ultra Jacket

Lightweight waterproof jacket (167g) that is designed for runners, mountain marathons and ultra's.

Special Offer £104.99 (inc Vat)
You save 25%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Jacket Ultimate Direction
Women's Ultra Jacket

Women's ightweight waterproof jacket (153g) that is designed for female runners, mountain marathons and ultra's.

Special Offer £94.50 (inc Vat)
You save 24%
Outdoor Running Hydration-Vests Jurek FKT Vest Ultimate Direction
Jurek FKT Vest

A 12 litre capacity running vest designed by Scott Jurek for ultra running. It features flexform bottles, front mounted pole holders, large front storage pockets and a great fit for on the go easy access and co...

£87.80 (inc Vat)
You save 12%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 15 Ultimate Direction
Fastpack 15

For when you need more capacity than a traditional running vest.

£87.80 (inc Vat)
You save 12%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Pants V2 Ultimate Direction
Women's Ultra Pants V2

Get involved on social media

Up and Under BLOG

Freya Hoffmeister: How to be a Doer

World-renowned ocean kayaker, Freya Hoffmeister, is coming to Up and Under on the 13th February to give a talk on her adventures circumnavigating South America. We asked Freya what drives her to take on such daring challenges and how we can be inspired to do the same...
More on Freya Hoffmeister: How to be a Doer »

Never Too Old To Learn

You never will know everything in the mountains, and the knowledge we have must be practised or will be forgotten. #teamupandunder member Mark Aston helps lead a navigation exercise with the local trail running club, and tells how, even when leading, you can always learn something.
More on Never Too Old To Learn »

Patagonia Sample Sale

Patagonia Sample Sale with all proceeds going to the Cam and Bear Fund for Adventure in memory of Up and Under and Patagonia staff member and friend Andrew Foster. Thursday 22nd February 2018 12:00-20:00. Providing huge savings on Patagonia Fall 2017 product and supporting a great charity.
More on Patagonia Sample Sale »

Please wait!