Mad River

Up and Under in Cardiff, UK, stocks a range of products from Mad River, a brand inspired by the natural beauty and community spirit of Vermont’s Mad River Valley. Founded in 2001, Mad River set out to create meaningful, high-quality brand communications while staying true to its adventurous roots. Over the years, the company has built a strong reputation for innovation and craftsmanship, influenced by the landscapes it works in and a commitment to sustainable practices.

Mad River is driven by a team that shares a passion for creating exceptional work, always pushing boundaries and exploring new possibilities. With a culture rooted in adventure and collaboration, the brand continues to evolve while staying committed to quality and creativity. Their mark is a symbol of this dedication—a promise of craftsmanship and innovation that remains unchanged even as they grow and improve.