No Normal

At Up and Under in Cardiff, UK, we're proud to be a UK stockist of No Normal Coffee - a brand built for real adventure. Designed for wild conditions and unpredictable journeys, No Normal Coffee offers premium outdoor-ready brews that fuel your spirit as much as your body. Whether you’re hiking, camping, or just soaking in the unexpected beauty of the outdoors, this is coffee that goes wherever you go.

Why Choose No Normal Coffee?
Built for use in rugged outdoor conditions
Lightweight, recyclable packaging
Made in Switzerland with responsible partners
No gimmicks, just exceptional flavour and practicality
A brand that champions purpose-driven adventure

No Normal Coffee was founded by lifelong friends Alexander and Philippe, two adventurers who spent their free time exploring nature and realized traditional coffee just didn’t cut it out there. From that realization, they built something better: a high-quality, functional coffee experience designed for the wild. Their mission is simple: to support adventures that don’t need to be perfect - just meaningful. From recyclable, Swiss-made tubes to bold, smooth flavours, everything about No Normal Coffee is crafted with intention and respect for nature. It’s about slowing down, getting lost on purpose, and embracing the path less taken.