Soto

Up and Under in Cardiff offers a range of SOTO products, including fire lighting equipment, compact coffee makers and lightweight camping pots and pans. Since the 1970s, SOTO, a brand inspired by Japanese innovation, has been designing and producing outdoor equipment featuring the “Blue Flame,” which ensures maximum flame efficiency in extreme conditions. The company’s engineers focus on creating devices that preheat quickly and perform reliably in harsh weather, providing users with a safe and efficient outdoor experience.

Founded by Hajime Yamamoto, SOTO’s legacy began with the development of industrial burners, and later a kerosene weed burner for home use, revolutionizing rural Japan’s farming. The company’s dedication to refining burner technology, combining creative engineering and advanced materials, led to the creation of products that deliver superior performance. SOTO’s commitment to high safety standards and technical precision ensures that each product is a result of decades of experience and cutting-edge technology, perfect for outdoor enthusiasts worldwide.