Sweet

Up and Under in Cardiff, UK, stocks high-quality kayaking safety helmets from Sweet Protection, a brand known for its industry-leading innovation and craftsmanship. Based in Norway, Sweet Protection was founded by passionate outdoor enthusiasts committed to creating the safest and most advanced helmets, eyewear and protective gear. Their mission is to equip everyone, from elite athletes to weekend adventurers, with the confidence to push their limits. Every product has been designed to exceed industry safety standards, ensuring maximum protection and performance.

Sweet Protection is also dedicated to sustainability, focusing on durable, long-lasting gear made with eco-friendly materials whenever possible. While safety remains the top priority, the company continually seeks stronger, more sustainable materials to reduce environmental impact. Their commitment to quality and responsibility means you can trust their products to keep you safe while minimizing harm to the planet.