Vertical

Up and Under in Cardiff, UK, stocks high-performance clothing and rucksacks from Vertical Mountain, a brand with nearly 40 years of expertise in ski touring, mountaineering and hiking gear. Established in 1984 as part of Francital, Vertical quickly became a leader in innovation with advancements like the MP+ hydrophilic membrane. In 2010, Vertical joined forces with Raidlight, combining their expertise to create lightweight, practical equipment for outdoor enthusiasts. 

At the heart of Vertical’s innovation is the Outdoor Lab, located 1,000 meters up in the Chartreuse Massif. Serving as the brand’s headquarters and R&D hub, the lab fosters collaboration between customers and a team of dedicated outdoor enthusiasts. This unique exchange drives the development of cutting-edge products designed to meet the needs of climbers, hikers and skiers with precision and practicality.