Ultimate Direction

At Up and Under in Cardiff, we’re proud to be a trusted Ultimate Direction stockist in the UK, offering a specialist range of hydration packs, running vests, and trail gear for athletes and outdoor enthusiasts. Whether you’re training for an ultra marathon or exploring mountain trails, Ultimate Direction gear is designed for maximum performance and minimal weight.

Founded in 1985, Ultimate Direction invented the original hydration pack, and today remains a leader in innovative, athlete-driven gear that keeps you fuelled and focused during endurance activities.

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Ultimate Direction

Fastpackher 30 2.0

The Ultimate Direction Fastpackher 30 2.0 is a lightweight, durable trail and backcountry backpack designed for fast, efficient movement. It combines the comfort of a vest-style fit with front water bottle access and the support of a traditional pack. Upgraded with Infiknit and FastFlow technology, it offers excellent breathability and moisture wicking for all-day comfort. With a roll-top closure, full-side zipper, and multiple external storage options, it’s perfect for hikers, runners, and adventurers who need quick access to gear. Ideal for women seeking performance, versatility, and comfort on the trail.

From £147.01 inc. VAT

Ultimate Direction

Ultra Vest

The Ultimate Direction Ultra Vest is a lightweight and breathable hydration vest that's been designed for long-distance comfort and performance. Made with soft recycled monomesh and stretch mesh panels for a secure, ergonomic fit, this unisex running vest includes two HydraPak Body Bottle 500s, multiple water-resistant pockets, and customizable trekking pole carry. Features like bounce-free sternum straps, reflective details, glove-friendly zippers, and a reservoir-compatible sleeve make it the perfect ultra running vest for endurance athletes. Ideal for men and women, available in a full range of sizes.

From £124.74 inc. VAT

Ultimate Direction

Quiver

The Ultimate Direction Quiver is a lightweight, high-performance trekking pole holder designed for trail runners who value speed, convenience, and secure gear storage. Compatible with UD Xodus, Race, and Ultra Vests, it offers flexible carry options while its structured opening allows quick, hassle-free access. Built to fit most trekking poles, this durable quiver ensures a bounce-free run, making it the ideal accessory for any distance or terrain.

£30.00 inc. VAT £26.72 inc. VAT

Ultimate Direction

The Classic

The Ultimate Direction The Classic is a lightweight and breathable hat designed for trail runners who train in warm weather and varying light conditions. Crafted with performance and convenience in mind, this hat features perforated panels for exceptional airflow, a reflective strip for enhanced visibility in low-light conditions, and an easy-to-use cordlock adjuster for a custom fit on the go. When not in use, it stows away effortlessly - perfect for runners who value versatility.

From £31.19 inc. VAT

Ultimate Direction

FastpackHer 20 2.0

The Ultimate Direction FastpackHer 20 2.0 is a lightweight and durable running pack with a unique design that fits like a vest with water bottles up front, whilst distributing weight like a pack, allowing you to move fast and light on the trail. It features UD's Infiknit and FastFlow technologies, to increase the back panel's breathability and moisture wicking capabilities. This pack also has features plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.

From £129.19 inc. VAT

Ultimate Direction

Mountain Vest 6.0

The Ultimate Direction Mountain Vest 6.0 boasts 13 litres of storage capacity for long days in the mountains. It features a rear, weather-resistant main pocket with a clamshell opening and a large rear compartment that's spacious enough for a 2 litre reservoir. There are also several other pockets on the rear and front of the body that are easy to access on the move, as well as two pockets for the included 500ml Body Bottles.

Up to 26%
off RRP
From £115.00 inc. VAT

Ultimate Direction

Adventure Vesta 6.0

The Ultimate Direction Adventure Vesta 6.0 provides 17 litres of storage capacity, allowing you to carry all the necessary essentials on long days in the mountains. This updated version features upgraded Comfort Cinch technology with high molecular weight polyethylene cord for extra strength and air mesh panels to prevent any chafing. The pack features a weather resistant main pocket, a rear compartment big enough to fit a 2 litre reservoir, as well as various other pockets for essentials and 2 front strap pocket to accommodate the included 500ml Body Bottles.

From £147.01 inc. VAT

Ultimate Direction

Adventure Vest 6.0

The Ultimate Direction Adventure Vest 6.0 provides 17 litres of storage capacity, allowing you to carry all the necessary essentials on long days in the mountains. This updated version features upgraded Comfort Cinch technology with high molecular weight polyethylene cord for extra strength and air mesh panels to prevent any chafing. The pack features a weather resistant main pocket, a rear compartment big enough to fit a 2 litre reservoir, as well as various other pockets for essentials and 2 front strap pocket to accommodate the included 500ml Body Bottles.

From £147.01 inc. VAT

Ultimate Direction

Mountain Vesta 6.0

The Ultimate Direction Mountain Vesta 6.0 boasts 13 litres of storage capacity for long days in the mountains. It features a rear, weather-resistant main pocket with a clamshell opening and a large rear compartment that's spacious enough for a 2 litre reservoir. There are also several other pockets on the rear and front of the body that are easy to access on the move, as well as two pockets for the included 500ml Body Bottles.

Up to 26%
off RRP
From £115.00 inc. VAT

Ultimate Direction

Body Bottle 450 Insulated

The Ultimate Direction Body Bottle 450 Insulated is a light and easy way to carry fluids when on the move.

£30.00 inc. VAT £26.98 inc. VAT

Ultimate Direction

Ultra Vesta 6.0

The Ultimate Direction Ultra Vesta 6.0 is a lightweight vest that's been designed specifically for ultra running. Featuring waterproof pockets and efficient details dedicated to long miles. The Ultra Vesta uses the latest in fully customisable vest-fit technology with the ultra-durable Comfort Cinch™ 3.0 and protective mesh panels that prevent chafing over many miles. A narrower cut in the shoulder straps and back offers a more tailored fit for smaller frames than the vest version.

Up to 26%
off RRP
From £100.00 inc. VAT

Ultimate Direction

Ultra Vest 6.0

The Ultimate Direction Ultra Vest 6.0 is a lightweight vest that's been designed specifically for ultra running. Featuring waterproof pockets, the latest customisable vest-fit technology and protective mesh panels to help prevent chafing over the miles. A roomier cut in the back and spacious arm holes then provide a wider, taller fit for larger frames than the vesta version.

Up to 26%
off RRP
From £100.00 inc. VAT

Ultimate Direction

Fastpack 30

This lightweight Fastpack 30 allows you to move fast in the backcountry with a durable design that checks all the feature boxes. It uniquely fits like a vest with water bottles up front, but distributes weight like a pack. It's had an upgrade with Infiknit™ and FastFlow technology to increase the backpanel's breathability and moisture wicking. This do-it-all pack also has plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.

From £147.01 inc. VAT

Ultimate Direction

Ultra Flip Gloves

Conversion is key with the Ultra Flip Glove. Already warm and comfortable, this five-finger breathable glove becomes 20 degrees warmer with just a flip of the stowable mitt. The waterproof Cordura® flip mitt adds additional layer but virtually no extra weight or bulk, for running, biking, hiking or skiing in cold or foul weather. You can even scroll your running playlists or take a picture on the trail with the Ultra Flip Gloves’ touchscreen-compatible finger pads.

From £40.09 inc. VAT

Ultimate Direction

Fastpack 20

This lightweight Fastpack 20 allows you to move fast in the backcountry with a durable design that checks all the feature boxes. It uniquely fits like a vest with water bottles up front, but distributes weight like a pack. It's had an upgrade with Infiknit™ and FastFlow technology to increase the backpanel's breathability and moisture wicking. This do-it-all pack also has plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.

From £129.19 inc. VAT

Ultimate Direction

Fastpack 40

The lightweight Ultimate Direction Fastpack 40 has an optimal weight-to-capacity ratio for longer adventures over rugged terrain so you can move fast in the backcountry. It uniquely fits like a vest with water bottles up front, but distributes weight like a pack. It has had an upgrade with Infiknit™ and FastFlow technology to increase the backpanel's breathability and moisture wicking. This do-it-all pack also has plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.

From £155.93 inc. VAT

Ultimate Direction

Body Bottle 500

The Ultimate Direction Body Bottle 500 is now crafted with durable TPU for optimum longevity and performance. This redesigned 500ml soft flask collapses as you drink, making it incredibly space-efficient and perfect for any Vest, Vesta or Waistbelt. Equipped with a leak-proof, high-flow push-pull locking bite valve, this bottle ensures easy hydration without mess. Featuring advanced PEEVA materials, it offers a healthier, softer feel with no aftertaste. The easy-grip cap and wide 40mm opening make filling with liquids, powders or ice cubes a breeze. Designed for comfort, it fits snugly in packs and belts, reducing bounce and friction for a smooth, hassle-free experience on your adventures.

£25.00 inc. VAT £22.27 inc. VAT

Ultimate Direction

Adventure Vesta 5.0

The Ultimate Direction Adventure Vesta 5.0 is the fifth iteration of the ever-popular ladies Adventure Vesta is as good as they come for the serious ultra runner. A volume of 16.5 litres is enough to pack everything for an overnight running epic, and more. Yet at a mere 279g (excluding the bottle), the Adventure Vesta adds very little to the weight you carry on your person. With a "burrito" pocket for GPS devices and locators, front stretch pockets suitable for snacks and a phone.

Up to 50%
off RRP
From £79.99 inc. VAT

Ultimate Direction

Ultra Vest 5.0

Ultra-lightweight, the Ultimate Direction Ultra Vest 5.0 has been made with a four-way stretch nylon-elastane fabric with dissolved thread for increased movement and breathability. Shoulder strap shaping and hook and loop adjustability also allows an equal distribution of weight and a comfortable fit, while ample storage at the front and back lets you carry up to a 3.0L reservoir, valuables and energy snacks.

Up to 50%
off RRP
From £62.50 inc. VAT

Ultimate Direction

The Steeze

The Steeze by Ultimate Direction is a technical take on a trucker hat. This hat has 360-degree breathability to keep you cool and comfortable.

£20.00 inc. VAT £17.82 inc. VAT

Ultimate Direction

Flex Form II 300 Bottle

The new and improved Ultimate Direction Flex Form II 300 Bottle features an ergonomic shape that is comfortable both in your hand and against your body when in a running vest for easy thirst quenching. Wherever your run may lead you, stay hydrated with the Ultimate Direction Flexform II 300 Bottle.

£7.00 inc. VAT £6.24 inc. VAT

Ultimate Direction

Flex Form II 500 Bottle

The Ultimate Direction Flex Form II 500 Bottle is an essential for any runner to stay hydrated, the Ultimate Direction Flexform II 500 Bottle has been made with a BPA-free Polyurethane and features a 500ml volume with handy millilitre markers at the back.

£9.00 inc. VAT £8.02 inc. VAT